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Why You Should Use Social Media to Promote Your Trade Show Booth

The presence of social media is undeniable, and if you plan on attending a trade show, it would be well worth your time to promote your business on social media. Here’s how you can use social media platforms such as Facebook, Twitter and LinkedIn to maximize the impact of your trade show exhibit.
social media infographic

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The advantages of these platforms are numerous. They are low-cost (some of these platforms are completely free), and they are often the first place people go to share information. Companies large and small are using these platforms to cut down on their advertising costs and increase their brand familiarity at the same time.

Let’s use Facebook as an example. If you have a brand page (and you should), use it to promote the show. Link with the show’s page for added exposure, and  “friend” attendees through Facebook Groups. This will create an audience for your future new product, and for future exhibits. To learn more about organizing a trade show, or to find booth contractors in Las Vegas, contact Xpert Expositions at (702) 248-8007.

How to Engage Trade Show Visitors with a Tech Savvy Booth

Las Vegas has long been the trade show capital of the world. But just as Las Vegas has changed, so too have the customs of trade show business. Gone are the days when exhibitors would hand out pounds and pounds of literature to already-overloaded customers. As technology continues to grow, some exhibitors are learning to take advantage of it. Even if your business is not geared toward electronics, you could still benefit greatly from having a tech savvy booth. Here are four essential electronic assets your booth should have.

Source: aplusrstore.com via Jenny on Pinterest

1. Charging Stations

Nearly everyone today carries a cellphone, tablet, or other electronic device on them at all times. Providing a charging station is a great way to attract people to your booth, and if they are charging their device, they will have time to stick around for a while – a perfect opportunity to start up a conversation.

2. Smartphone Friendly

You want to make yourself easy to reach both during and after the tradeshow. Providing things like apps and QR codes can put your business at your target audience’s fingertips.

3. Social Media

Use social media to promote your company before, during, and after the show.

4. Electronic Interface

Have information available on computer for those who like to shop for themselves.

By staying current with electronic trends, you can give your booth the extra edge you need to set yourself apart from competitors. For more information about trade show services, contact Xpert Exposition at (702) 248-8007.

Get Ready for a Mega Trade Show in August

trade show fashion
August may be five months away, but that doesn’t mean that you shouldn’t be getting ready for upcoming trade shows. Especially when that trade show is as big of an event as the upcoming Modern Assembly show, which will combine six separate trade shows into one massive experience that has never been seen before.

Professionals in the fashion industry better get their booths ready as Modern Assembly is shaping up to be one of the biggest apparel shows to hit Las Vegas. Featuring over 2,500 brands, Modern Assembly combines Accessories The Show, Agenda, Capsule, Liberty, MRket and Stitch under one roof rather than spreading their shows throughout the year. Modern Assembly will provide the latest and greatest in women’s apparel, menswear, accessories, sportswear and street wear. While Accessories The Show, Capsule, MRket and Stitch already call Las Vegas home, the New York/Long Beach based Agenda show and the newly founded Liberty show will make their Sin City debuts.
fashion trade show

Photo by Rick Chung

One existing show that could be impacted by the new mega trade show is the Magic Marketplace. The biannual men’s apparel show has been a longtime Vegas convention staple and could see a drop in attendance if Modern Assembly gathers a significant following. Also occurring in August, the Magic Marketplace will be put to the test as it faces off against the new alliance of shows. While the Magic Marketplace mainly caters to department stores and urban shops, Modern Assembly hopes to reach out to a wider audience of fashion industry professions and retailers.

Whether attending the super show Modern Assembly, the classic Magic Marketplace or both, make sure to contact Xpert Exposition for any trade show services in Las Vegas your company might need. August will be a busy month for Las Vegas conventions, so make preparations early to get the most out of Fashion Week and the many trade shows occurring in Vegas.

Main photo by Rick Chung

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