The presence of social media is undeniable, and if you plan on attending a trade show, it would be well worth your time to promote your business on social media. Here’s how you can use social media platforms such as Facebook, Twitter and LinkedIn to maximize the impact of your trade show exhibit.
The advantages of these platforms are numerous. They are low-cost (some of these platforms are completely free), and they are often the first place people go to share information. Companies large and small are using these platforms to cut down on their advertising costs and increase their brand familiarity at the same time.
Let’s use Facebook as an example. If you have a brand page (and you should), use it to promote the show. Link with the show’s page for added exposure, and “friend” attendees through Facebook Groups. This will create an audience for your future new product, and for future exhibits. To learn more about organizing a trade show, or to find booth contractors in Las Vegas, contact Xpert Expositions at (702) 248-8007.