Artwork Guidelines
To download the Artwork Submission Guidelines, click here.
Supported Graphic Applications and Formats:
Adobe Indesign (indd, idml, inx)
Adobe Illustrator CS5 (ai, eps*)
Adobe Photoshop CS5 (psd, psb, tiff)
Adobe Acrobat (pdf)
JPEG (jpg, jpeg)**
Vector art is preferred if possible.
*Do not send as EPS if there is a transparency or placed raster art.
**High-resolution only. Please note the different between a photographic image and a vector (or line art) file.
Include all links – do not embed images. Include all fonts – open type preferred.
We do not accept or use artwork in any word processing or database software (Microsoft Word, Excel, Powerpoint, Word Perfect, Act, Filemaker Pro, etc.) or Quark Express, Coreldraw, Adobe Indesign, Adobe Pagemaker, MacPaint, Photopaint or Corel PaintShop.
PRINT READY PDFs
Bleed must be included and exported with file or the art will be scaled proportionally to meet minimum requirements.
Export as PDF 5.0 or higher.
View exported PDFs with overprint preview to assure all items are visible.
RASTER ART
DPI (dots per inch) at full size (based on viewing distance of 2 feet)
Direct Substrate Prints: Min. 72 DPI / Max. 200 DPI
Banner Prints: Min. 50 DPI / Max. 100 DPI
For optimal results, do not enlarge art more than 300% of original image capture to meet minimum DPI requirements.
FINISHING
Direct substrate prints: 1⁄4” graphic bleed.
Meter board (hoofer): bottom 6” will be covered by base.
Banner prints (wrapped on frame): 6” of graphic bleed.
Banner prints (pocketed): no graphic bleed required. *avoid placing logos or text in pocketed area (pole pocket size + 1”).
Banner prints (grommets): no graphic bleed required. *avoid placing logos or text in grommet area (1 1⁄2” from edge).
LOGO SUBMISSION
Please submit all logos as vector files to ensure quality.
COLOR MATCHING
We may provide test prints to verify color matching.
Assign all spot or process Pantone swatches in file using the defined name in your software. Changing those names can alter the matching process.
Do not convert RGB images to CMYK color space.
CMYK color builds, and raster art will convert to destination. If specific match is required, a hardcopy sample will be needed to confirm color accuracy, and/or a print sample can be made upon request to ensure proper color intent.
Keep in mind, there will always be out of gamut colors for any printing device. Our color matching system will do its best to properly convert all out of gamut colors to the proper color space required for output, but clipping may occur. Test prints to verify color matching available per request.
